Google Ads is no longer just for e-commerce and online companies!Local businesses can see an increase in online and physical traffic by using Google Ads to be in the right place at the right time and set themselves apart from the competition.
Here are four local PPC strategies to use in your campaign right now!
4 local PPC marketing strategies
Location and call extensions
There are two ad extensions in Google Ads that you’ll definitely want to use to your advantage in a local PPC strategy: the call extension and the location extension.
The call extension will display your store’s phone number in your listings, but it will display differently on mobile devices and desktops.
When you’re a local business, it’s important to take advantage of radius targeting around your address when setting up your location targeting. It’s always a good idea to create a campaign with a 5-10k geo-targeted area around your store, or whatever works best for your business. This works especially well for branded terms, like your business name. If someone is in the area looking for you, it helps you find yourself quickly and easily with the catapult revenue PPC strategy.
Mobile device auctions
Another thing to consider when creating a campaign with a geographic target set in your store is the device bidding. Did you know that you can set bid adjustments based on the device a customer is using? By adding an increased bid adjustment to mobiles, desktops or tablets, Google will automatically increase your bids according to the percentage you choose.
Bid on your competitor’s conditions
Bidding on your competitor’s branded keywords is one way to reach customers who may not be aware that your business has a place in this area. However, it is not recommended using the competitor’s brand name in your ad copy. Make sure to keep your ads relevant to you.